The interesting part of this game is that it doesn’t only use similar types of ads like Homescapes but also brings these ads into a reality where users can play them as a part of the game. And this is what Evony did for its strategy.Įvony is a strategy game in the App Store ranking 4th among Top Advertiser apps this week. Moreover, it doesn’t only uncover your competitor’s ad campaign strategies to shape and strengthen yours but also it helps to create new game ideas and unique in-app features that you can use to build on your games. Plus, it is extremely costly to find the best-optimized version of the creative since you pay for these ads at the end of the day.īut, if you have an Ad Intelligence technology that uncovers the Top Creatives, you can simply reveal the high-performing ad creatives in any category. However, it takes plenty of time to find the most successful ad creative in your inventory since you have to test each of your ad assets and wait for the results. The reason is very simple: Ad creatives make the first impression to the users and make the first click after watching a video, seeing an attractive image or playing some interactive ads. Among other marketing activities, ad creatives play one of the most important roles to promote an app.

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